McDonald's: Drive-Thru

Objectives
Increase drive-thru orders within the hours of 7am - 7pm.
Make Drive-thru appealing and interesting

Challenges
Not convenient and practical to eat in the car for some people.
During the day hours its quite hot to sit in your car and wait for your order.

Truth
It’s called fast food for a reason, the faster you get your order the better, 
and what is better way than going yourself to McDonald’s, 
take your order without leaving the vicinity of your car.

Answer
We make minutes of waiting vanish by entertaining you.
We make eating in your car more convenient and fun.

we have two routes
 1- The employees make surprises for each Drive-Thru customer,
each one of them is surprised by a famous character and it's unexpected to see who will serve your order.
For example : when you arrive at the drive thru and place your order you will find a Spiderman costume taking your orders , thus you and your children will be amused by the idea.

2- Each customer use the Drive-Thru service will get the Drive-Thru badge
and get the voucher booklet to use the discount for each order,
you will also receive giveaways that will be used inside your cars to facilitate eating inside your car.



POSTERS
EXPECT THE UNEXPECTED
GIVEAWAYS
VOUCHERS
FUN ACTIVATION
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